It’s become clear to me that there’s no one-size fits all solution when it comes to email marketing software. The best tool for you completely depends on what you’re looking to get out of your email marketing. For example, you just need a tool to send out newsletters, Get Response might be ideal. On the other hand, if you need a service that sends behavior triggered emails to customers, Infusion soft may be a better fit. Finding the right email marketing software all depends on what you’re looking for.
In this post, I’ve written a detailed review of six of the most popular email marketing services. For a quick summary and comparison, I’ve created the following table.