Every two years, the Direct Marketing Association publishes the results of a study that includes return-on-investment estimates, as reported by businesses that are able to track them, for a variety of marketing communications tools.
Email can be one of the fastest ways to create and deliver communications. Most responses typically occur from within minutes to a few days. Health care thrives on topical medical news and scientific breakthroughs. The flexibility provided by email communication.
Email can be targeted to select audiences. Often, the individuals who sign up to receive an organization’s emails are among its best prospects.
No tool allows for easier and less expensive personalization and customization of content to individuals or segments of an audience. In healthcare, creating targeted content relevant to each audience demonstrates your organization’s deep understanding of your patient’s needs.
Email is one of the most easily measured communications tools. Open rates, click troughs, conversions and other metrics are readily available thus satisfying the needs of the C-Suite who want to answer the question “how well did this perform?”
Our recent report the “Email Marketing Guide,” provides many more tips and tricks for deploying a successful email marketing program. If you would like to download the guide
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