REASONS WHY E-MAIL MARKETING WORKS FOR INSURANCE PROFESSIONALS?
1. Email marketing has a broad reach. It’s tough to find anyone who doesn’t have at least one e-mail address these days, which means you can reach out to your entire customer and/or prospect base. Just be sure to get their permission first by asking if you can add them to your mailing list.
2. Email marketing is targeted. Most forms of advertising are based on the concept that if you hit thousands of people with your message, even though it means nothing to most of them, a few are likely to respond. E-mail Marketing, though, is based on the idea of sending the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then segment it by geographic location, marital status, gender, age, income, seasonality etc.
3. Email marketing provides data. If you’re using an email marketing application or service designed for small business, you can run reports that show which E-mails or messages worked, as well as which didn’t, so you can improve your next campaign. You can even run split tests, sending one offer or message to half your list and a different one to the other half, so you can get a better feel for exactly what makes customers and prospects buy from you.
4. Email marketing has a low cost of entry. Most forms of advertising or marketing require a big up-front investment before you see any results. That can get expensive for a mortgage broker trying to keep expenses down. E-mail marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.